Wendy Welch, the owner of The Tales of the Lonesome Pine Bookstore in Big Stone Gap, Virginia, is looking for someone to run her shop for two months while she embarks on a book tour to promote her forthcoming book, The Little Bookstore of Big Stone Gap. Applications are due September 1.
As gigs go, this one is not especially attractive. As Ms. Welch told Shelf Awareness: "Our shop is in a small rural community of 5,400 and it doesn't do
enough trade to hire someone in at a living wage. Plus we have two dogs
and three cats on staff. So what we're offering is complete room and
board for a person or couple (from laundry soap to the occasional pizza
delivery) in return for him/her/them watching the shop for October and
November, when most of the 'road trip' activities for the book take
So you get to work five days a week and take care of an incontient, senile cat, in exchange for a box of Tide and pie now and again from Pizza King. Awesome!
But it could be useful experience–in how NOT to run a bookstore.
By Welch's own account (I read an advance copy of the book, to be published on October 2), she is a lousy bookseller. The job, after all, is to SELL books. If after five years, you don't sell enough books to pay yourself–let alone an employee–and you have to get a teaching job for the benefits (as Ms. Welch did), you aren't a bookseller, you are a hobbyist.
As hobbies go, entertaining neighbors as Ms. Welch and her husband do, in a book-lined room of their house, is a pretty good one. And if Ms. Welch had decided to leave it at that, more power to her. But she is about to go on the road promoting a book extolling the wonders of her late-in-life career as a bookseller, and she presumes to speak for all of us in offering her opinions.
This post, for what it's worth, is a rebuttal of those ideas. I left the book on the plane, so I can't quote from it (nor should I, as
it has yet to be published), so the quotations are from the Tales of the
Lonesome Pine store blog, which is pretty much like the book.
Ms. Welch's basic idea is that bookstores are idyllic community resources free from the taint of lucre. "What WE booksellers do is important…WE represent an open
market of free ideas, with value tied to meaning more than money," she writes (emphasis added, to show that she pretends to talk for all of us). In another post she says, presumably implying vows of poverty and years of penance done at the store, "Bookslinging is a hard way of life, but boy it’s a good one….WE’re like nuns and monks…"
I reject the notion that going into bookselling should be like taking a vow of poverty.
Consider the bigger picture, using Ms. Welch's forthcoming book as an example.
In the book, she mentions (brags?) that she sold the rights for the book for more than she expected. So she got paid to write the book and it will sell for $24.99 per copy. That's not just love, is it?
Her agent took 15%. Again, money, not (just) love.
The editor who bought the book gets a paycheck, health benefits, paid vacation, and a retirement contribution, as does the publicist, marketing manager, etc. They aren't working for love.
Nor is company that will print the book, nor are the employees who work the presses. Nor is the company that manufactured the paper. They all expect to get paid. And rightly so.
So why is it that Ms. Welch believes that the bookseller at the end of the chain between author and reader should work for love and the occasional pizza and not worry about making money? It's an insulting and intellectually bankrupt view. That attitude may well be why she doesn't make money selling books.She blames her store's dismal finances on the small population of her town. But somehow that town supports two pizza parlors, a McDonalds, a Dairy Queen and several dozen other businesses whose owners, I'm pretty sure, are making money, writing paychecks, and paying their mortgage. (Ms. Welch's funding for her bookstore adventures came from a lucky real estate purchase and sale).
Ms. Welch believes that she has created a "community" bookstore and says that mission in life is to be "to be [a] lifelong advocate for books and the people who sell them." As long as they don't expect to buy a house or send their kids to college while selling books.
She believes her unprofitable store is so important to her town that she can't close it for two months while she goes on a book tour. She thinks the town loves her store because so many people tell her how wonderful it is (and most of those comments are transcribed in her book).
But here's a secret: I've been in hundreds of bookstores around the country–some good, a few great, a handful dismal, and too many simply drab. And in every single one people tell the owner, "This is such a wonderful bookstore." It's what people do. They say nice things to shop owners. Shop owners believe them at their peril. If your shop is really valued by the community, those well-wishers take the next step and give you some of their hard-earned money.
Eureka Books in neither the oldest (at 25 years), nor the most financially successful of the seven established bookstores in our rural county of 150,000 people. However, I think we have earned the adjective "community" because the community supports us and we in turn support the community.
Here's how we have invested back into our community, in tangible, measurable ways, over the last quarter century (many of our bookstore colleagues have invested even more):
Salaries paid to employees: Roughly $1.25 million
Books bought from local residents: A million dollars, give or take
Rent and other goods and services bought locally: Close to $2 million
Taxes paid: A million dollars, give or take
Books sold: 750,000 volumes.
I agree with Ms. Welch that bookstores are a "place where people…unite in
believing that commercial viability isn’t the sole criterion for ranking
an idea’s importance." She seems to take it a step further, believing the commercial viability itself is not of any great importance.
I disagree. I want a community with a well-funded police force and good roads. I want the men and women who work here to make a decent wage. I want our local landlord to have enough money to keep up this important historic building. And I want our community to be exposed to the broadest swath of ideas in the world.
None of that is possible if we, as booksellers, don't run our businesses well and profitably. Successful local businesses give communities character. The more successful we are, the more taxes we pay, the more employees we can hire, and the better our community will be. And the more successful we are, the more books pass through our hands into the hands of readers, which in the end is the point. To me, that's what a real community bookstore is all about.
And if I ever have to leave town for two months, I won't ask someone to do my job for free. I'll hire an extra employee, find a pet sitter for the cat and the chickens, and let my replacement buy their own pizza and laundry detergent with the living wage I'll pay them.
Drum roll please…here is our list of the top 10 bestselling new books here at Eureka Books (Thanksgiving-Dec. 15). As expected, the new local books dominate the list:
1. Place Names of Humboldt County, California: A Compendium 1542-2009 by Dennis and Gloria Turner [review]
2. The Sea Captain's Odyssey: A Biography of H. H. Buhne, 1822-1894 by Marvin Turner [more]
4. Field Notes (science-y columns from the North Coast Journal) by Barry Evans [samples]
5. Locally Delicious: Recipes and Resources for Eating on the North Coast, second edition by Ann Anderson and the other Heirloom Tomatoes [more]
6. Squirrel Meets Chipmunk: A Modest Bestiary by David Sedaris
7. Wicked Plants: The Weed that Killed Lincoln’s Mother & Other Botanical Atrocities by Amy Stewart
8. Holidays on Ice by David Sedaris
9. The Collector: David Douglas and the Natural History of the Northwest by Jack Nisbet [reviews]
10. Autobiography of Mark Twain by Mark Twain
If you happen in to the Eureka branch of the library, you can see a display of some of the 1,000 books the members of NORBAG (the North Redwoods Book Arts Guild) have made to benefit the Humboldt Literacy Project.
On Friday night, September 3, from 6:30 to 8:30, we're hosting a party/reception for NORGAG and Humboldt Literacy Project, where the 1000 books will be unveiled and put up for sale, at $1 each. The text of each book is made from a single sheet of paper, cleverly folded, and then attached to decorative covers.
If you'd like to join us for the reception, please RSVP by calling the store (707-444-9593) or hitting the email link on our home page. Admission is free, but we hope you'll buy some books and support literacy here on the North Coast.
This set of J. Fenimore Cooper's Works (10 volumes, published 1891), illustrated with wood engravings is getting cheaper every day. It started out at $145 at the beginning of the month. The price is currently just $30! and it drops $5 per day until someone buys it or we give it away free on the day before Thanksgiving. This set retails for $100-150, so it's a steal already. If you want it, hurry down!
Time: Is it true you own a bookstore?
Letham: Yeah. I'm part proprietor of a small used-book store in Maine. I don't
really own the building. I guess I sort of own the books until someone
comes along and buys them. I'm like the junior partner in a very funky
clubhouse of a used-book store. It's something that makes me very happy.
It seems like a defiantly optimistic thing to do these days, when all anyone can talk about is the decline of the printed form.
It seems like it should be that kind of gesture, but it never crossed
my mind that it was an expression of defiance. If it's taken as that,
that's great. I did it for the pleasure. It didn't have to do anything
with my career or the Internet or the publishing world. It was just to
be handling the books. I worked in used-book stores for 15 years on and
off. That was the only work I ever had before becoming a full-time
writer. I have a lot of osmotic book knowledge just from handling books
I didn't ever read. Turning them over in my hands, trying to figure out
where they came from and why they exist and whether they should be
priced at $4 or $6.
How do you figure out how to price a used book?
I'm supposed to say something like, "If I told you, I'd have to kill you." It can't be explained. You just have to know.
According to the Interweb intelligence, the store is Red Gap, in Blue Hill, Maine. It's alleged to have great espresso. The name comes from the 1935 film, Ruggles of Red Gap. Another part-owner is reported to be novelist Marjorie Kernan. [Unverified rumor-mongering sources: Puggy's Hill and The Stranger.]
Red Gap is the store's name, based on the 1935 film, Ruggles of Red
Gap, beloved by Jonathan and the other owners. The espresso machine
makes the best coffee in town, hands down.
I'm in Los Angeles today, getting ready to head out for my second day at BEA (Book Expo America), the annual convention that brings together publishers, bookstore owners, and everyone else interested in the new-book trade. It fills the LA convention center. The coolest thing for me was seeing Fine Books among the two-dozen or so sample titles that our distributor brought to the fair. Perhaps most interesting to collectors was the dramatic reduction in the number of Advance Reading Copies in evidence, compared to past years. In past years, it was not uncommon to see dozens of people staggering under the weight of the free ARCs they picked up. I only saw one yesterday. I've written about publishers' concerns about the collector's market for advance copies here.
I stopped by Amazon's large Kindle booth, and there was a bit of excitement, but not nearly as much as I expected. And they only seemed to have six sample machines, which made it hard for gawkers to get a look at it. I've tried one before – it was pretty good, but hard to hold without accidentally turning the page.
Larry McMurtry will receive the Los Angeles Public Library Literary Award this week. In an interview posted online, he talks mostly about being a bookseller. "I just don’t think about my work at all. I think about being a bookseller. I don’t think about being a writer," he said.